Proven to Deliver Measurable Results in Weeks, Not Months.
The ROAR Formula is a neuroscience-based system designed to help high performers with ADHD regulate emotions, build awareness, take consistent action, and create results that align with who they really are. It stands for Rituals, Observe, Actions, Results. It’s built to create lasting, identity-level change.

Dr. Doug Herr is a clinical psychologist with over 30 years of experience, a doctorate in psychology, and advanced training from Vanderbilt.
He’s the creator of the ROAR Formula — a neuroscience-based coaching system designed for high performers with ADHD.
Doug has worked with doctors, executives, and creatives who looked successful but felt overwhelmed. He’s lived it too — diagnosed with ADHD later in life and burned out by the same patterns his clients face.
The ROAR Formula goes beyond surface-level advice to help you build real emotional control, consistent habits, and a life that actually works with your brain.